REI's email program is deeply focused on the customer experience, consistently delivering personalized, relevant, targeted messaging to their loyal customer base. It's a brand that's a lot of fun to work with, and allows us the opportunity to push the envelope with new ideas that speak directly to each customer's interests. I have loved partnering with REI to create one of the industry's best email programs. Here's just a small sample of promotional work that I've designed or art directed.

Art Direction & Design: Kathryn Alva

Designers: Paul Madlon, Natalie Perry, Elena Zubowicz

Copywriters: Jack Clemens, Renee Meininger